Product Marketing Specialist

Permanent employee, Full-time · Dublin

About the Role

We’re currently seeking a Product Marketing Specialist to join our team. This role will be responsible for developing and executing strategic marketing initiatives that position Xtremepush as a leader in omnichannel engagement, CDP, and gamification solutions for the iGaming sector. You will bridge the gap between product, sales, and marketing by crafting compelling messaging, driving go-to-market strategies, and equipping sales teams with impactful tools and insights.

As a key player in our team, you’ll focus on creating impactful content that resonates across all channels, fuelling demand generation and showcasing the power of our technology.

This is a hybrid role. #LI-Hybrid

Key Responsibilities

Develop and refine product positioning and messaging that resonates with target audiences.
Create high-quality, engaging content, including whitepapers, blogs, case studies, videos, and webinars, to support product marketing initiatives.
Conduct market research to identify trends, customer needs, and competitive positioning.
Collaborate with product teams to translate technical features into customer-centric benefits and impactful content.
Drive go-to-market strategies for new product launches and updates, ensuring alignment across sales, product, and marketing teams.
Develop and manage sales enablement materials, including presentations, competitive analyses, and content aligned with the sales journey.
Partner with demand generation teams to create campaigns and content that support lead generation and pipeline growth.
Act as a subject matter expert and advocate for Xtremepush’s products in the iGaming sector.
Manage client communications through regular Product Newsletters and other channels.

Your Experience and Qualifications

Proven experience in product marketing (2–3 years), preferably in a B2B SaaS or technology-driven environment.
Experience within the iGaming industry or a strong understanding of the iGaming sector is highly desirable.
Exceptional written and verbal communication skills, with a proven ability to create engaging, high-quality content for various formats (whitepapers, blogs, videos, webinars, etc.).
Strong market research and analytical skills to identify trends, customer needs, and competitive positioning.
Ability to translate complex technical features into customer-centric benefits and impactful messaging.
Proficiency in developing and executing go-to-market strategies for product launches and updates.
Experience in creating and managing sales enablement materials, such as presentations, competitive analyses, and content aligned with the sales journey.
Strong collaboration skills to work cross-functionally with product, sales, and marketing teams.
Project management skills to manage multiple tasks and meet deadlines in a fast-paced environment.
Familiarity with marketing automation tools, CRM/CDP platforms, and/or gamification solutions is a plus.

Location

This is a hybrid role based in Dublin, London or Milton Keynes.

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About us

Headquartered in Ireland with offices in the UK and US, Xtremepush is an Omnichannel Customer Engagement Platform powered by a built-in CDP. It enables high-velocity companies to build, grow, and retain strong customer relationships through personalised, relevant, and timely communication. With a true single customer view at its core, Xtremepush provides actionable customer intelligence that drives engagement, conversion, and revenue across all channels, while putting customer retention first.

At Xtremepush, we believe that diversity adds incredible value to our teams, our products, and our culture. We don’t just accept differences, we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. As an equal opportunity employer, we stay true to our mission by ensuring that our place can be anyone’s place regardless of race, religion, gender, sexual orientation, national origin, disability or age.

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We are looking forward to hearing from you!

Thank you for your interest in Xtremepush. If you have any difficulties completing the form, please email hr@xtremepush.com.